The best stories don’t teach people anything new. Instead, they remind them about how right they were in the first place. That’s why it’s important to make sure that you are aligning your story with the right audience. You want to make sure that your “worldview” fits. Try to make your audience feel important, & you do this by keeping them involved with every move that you make. You want to connect with their emotions & capture their hearts. *People by based off of their emotions, so how you make them feel, determines whether or not they buy it.