Month: July 2014

TD Says Thanks In A Big Way

Cole Cornerr:

Creating an emotional experience is how you win the hearts of your audience. Sharing moments that they’ll NEVER FORGET! :D To touch the heart of someone can change EVERYTHING! :)

Originally posted on Citymama:

TD has a winner with their Automated Thanking Machine campaign.  Customer appreciation days at TD Canada Trust used to involve free coffee and cake at the local branch. This year, the company said thanks with cash and a few life-changing gifts.

In branches across Canada last week ATMs did not just spit out cash, they also began speaking to customers, thanking them for banking with TD and dispensing personalized gifts.

TD wanted to say thank you to customers in a way that felt unique and distinctive, and that actually gave back to customers. Historically, that’s been done in branches, but the way customers interact and transact with banks has changed.  TD wanted to include all those touch points — online, mobile and phone banking — in one thank you, at one time.

TD also had a special thank you in-store for some customers. The company set up four “Automated Thanking Machines” (ATMs) at branches…

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How Your Idea Can Be Useless

Idea-execution-

Ideas are IMPORTANT, but what’s most important is the EXECUTION! People care more about how hard you work to getting your message out there. What are you willing to do? How much time are you willing to put into your brand? How many people are you willing to share emotions with? How many people are you willing to make feel special & express to them how important they are to your brand? I believe that the more energy you put into spreading the word about your brand, the more you get out of it. It sounds simple, but I can guarantee that most people don’t do it! It’s all about focusing intensely on accomplishing specific goals & not stopping until those goals are accomplished.

Let’s use my blog for example: I’ve set a goal to get at least 1,000 views for the month of August & at least 200 new followers! In order for me to accomplish both, I must get at least 36 views per day and 7 new followers per day! I’ve set specific goals to tweet at least 100 tweets per day, 30 guest blog comments, & 50 Google+ comments. I know that it may sound ridiculous, but I’m determined to prove to myself that I can BLOW AWAY this goal of 1,000 views in one month & 200 new followers!

If you truly believe in something, then putting in the effort shouldn’t be as complicated as people make it seem. I know for a fact that my blog is going to BLOW soon! It’s just a matter of EXECUTION & TIME for people to notice!

(Please let me know what you guys think! :) Feel free to comment, subscribe, like or email)

3 Tips On Cutting Through The Noise

Image

  1. FIND THE SMARTEST PEOPLE YOU CAN! Try finding those who truly care for their craft & have a full understanding of how things work. Experience won’t matter as much if the person is intelligent & willing to adapt. If you don’t have enough $$ to hire them, then find an intern just as great who’d be willing to work just to learn, & try rewarding them with other things (letters of recommendation, awards, food, etc.)
  2. FOCUS INTENSELY ON YOUR TARGET AUDIENCE (niche)! What is it that you have to offer to your target audience that no other competitor does? I don’t mean the facts or features! I mean honoring certain morals & values! How will you show your consumers that you truly care for them? Try creating each story & strategy around your audience based on your values.
  3. WORKING SMARTER ( & HARDER)! If you’re just starting out, it may take a while to get your story heard. But, if you take each step strategically, study, & really get to know your audience & show them how important they are to you, your stories will spread . . . FAST!  

Appeal To The Heart, Not The Mind

@Peets_Tweets tweeted: The first step to a perfect day. (credit: @thedressedchest) #Peets #Coffee

@Peets_Tweets tweeted: The first step to a perfect day. (credit: @thedressedchest) #Peets #Coffee

Once again, my audience doesn’t want to hear more about the facts & cool features about my product. People want to know how your brand can help them the way that they want it! No one cares if you know everything there is to know about your specific industry. Humans want a brand that will have an impact on their lives like no other. Meaning, it’s more about the emotion that your brad delivers to your audience. They want to know that they can always count on you to give them that special feeling of importance. For example: Peet’s Coffee & Tea (@Peets_Tweets) spends majority of their time replying to audiences’ tweets & creating experiences that the everyday coffee & tea lover can relate to! Instead of focusing on the boring fact about tea & coffee, they honored their audience instead.

Startup brands should put more of their energy into spreading the message to as many people as they can, but also being sure that you appeal to the heart of each human being! :D

What about you guys? (Please feel free to subscribe to my blog, follow via twitter, comment, email or share to someone else. I’d truly appreciate it! ) Thanks for reading!

EVERYTHING MATTERS!

everything matters

From images, fonts, font color, every word, title, & move you make matters in todays’ world! Of course everyone knows this, but who actually implements it? Since people have a choice, one little flaw can ruin an entire reputation. Just think about Blockbuster, Pan Am , or even AMOCO. Where did they go? They all were worth well over 9 digits & they had great products. How did they disappear? Could they not keep up with what the world was coming to? I’d say so! When you want to make a powerful impact as a brand I believe that you MUST keep up with EVERYTHING that’s going on INSIDE & OUTSIDE of your brand in order to stay relevant to your audience. The reason Redbox & Netflix DESTROYED Blockbuster was because they saw where the generation was headed & TOOK ADVANTAGE! If you want t stay relevant I believe that brands should pay more attention to strategically planning their EVERY move & keeping up with your audience. What do you think?

Showing Your Audience How Important They Are To Your Brand

enterprise

In todays’ world, in order to stay relevant, I must continue to show my audience how important they are to our brand. Meaning that they know that they can count on my brand to give them the support that they need at ANY time! For example: I love how @enterprise has created a separate twitter account (that they interact with daily) to solve any of the problems that one of their members’ may be having! Not only is this remarkable, but by @enterprise creating those unique experiences & LISTENING to their audience has helped them become the multi-billion dollar company that it is today! :D

“People have a choice. And how well you listen to them determines whether or not they decide to interact with your brand.”

-Cole

Like A Girl

Cole Cornerr:

I love how @always empowers girls & focused more towards creating an emotional experience with their audience! :D

Originally posted on Emily's Insight:

I don’t always watch the advertisements before YouTube videos, but when I do, it’s the Always, #LikeAGirl campaign.

So I was looking up Miranda Lambert’s music video for ‘Somethin’ Bad,” and the advertisement before the video caught my attention. I am usually the ‘skip this in 5 seconds’ person, but not this time.

Always is up to great things (I believe) with their #LikeAGirl campaign, where American documentary maker, Lauren Greenfield, talks to older and younger girls and boys about what it means to do something like a girl.

The campaign starts with Greenfield asking older girls and boys to show her what it means to run like a girl. Both genders are shown flapping their arms and acting foolish. They are then asked to fight like a girl. Again both genders are showing their best cat fight moves and sissy punches for the camera. So one can guess what…

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The Brands That Connect WIN!

Nike

People don’t want to be apart of a brand that only talks about themselves! They want to be apart of something that adds value to their life & shows them how important they are. Humans have a CHOICE on whether or not they want to deal with your brand! So, if you don’t connect, they won’t care. In order to connect I feel that brands should do more LISTNEING & paying close attention to their audience. That way when it comes time to connect, create, & implement strategies, you can be confident in your EVERY move. People want to be uplifted, feel important, and most of all be apart of something!

For example: Nike doesn’t just put up pictures of models in their clothing & post them online. They tell unique stories targeted specifically to athletes, that all athletes can relate to! But most importantly, they make sure that their audience is involved! In every commercial, campaign, advertisement, & sponsorship you see athletes. I believe that it just all about connecting by sharing those unique experiences with those who share the same worldview. Everything is changing, people are smarter, the world is moving faster than ever, so in order to make sure that I keep up, I MUST connect with my audience as much as I can!

Social Media is THE way to one-on-one Engagement

what about your audience?

Just think about it, Instagram grew from 0 to 100 million users in just 2 YEARS! Twitter went from 0-500 million in six, & I can go on & on! If we as marketers & business owners took advantage of these social networks to the best of our ability, our business could do just as well. It’s all about finding ONE social network that your audience interacts most with, get to know it as well as you possibly can, & LISTEN! Figuring out what my audience wants plays a HUGE part on my role as a marketer. Why? Because if I don’t know what they, I don’t know how to create my message in a way that’ll grasp their attention! Why not, LISTEN to them, figure out what they want, & take the time to engage with each of them individually. I honestly believe that the more you put into building healthy relationships with your audience, the more they’ll interact with your brand (& tell their friends)! What about you guys, what do you think? (Feel free to comment &/or subscribe)

Social Media is NOT Distribution!

gary vI’m just now realizing why I wasn’t gaining any followers on Google+ or Twitter! Why? Because I wasn’t interacting with anyone & all I did was attach the links to my website & content that people could know where to go. I don’t know how I was so naïve to believe that it would help build a following, but because of one of our greatest marketers of this new era (Gary Vaynerchuk), I’ve learned how to build a SOLID following on ANY social media channel!

People don’t care about you, unless you show them how you can benefit their life. For example, in order for me to build a following on my Twitter & Google+, I MUST interact with people who need help in he area I’m an expert in! In other words, I MUST FIND THE RIGHT PEOPLE TO INTERACT 1-ON-1 WITH! Instead of spamming my timeline with links to my blog, why not communicate with them, LISTEN, figure out what their problem is, & create a unique experience that’ll eventually lead them to my site. That goes back to treating my audience as human beings & NOT just consumers!