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Originally posted on Citymama:
TD has a winner with their Automated Thanking Machine campaign. Customer appreciation days at TD Canada Trust used to involve free coffee and cake at the local branch. This year, the company said thanks with cash and a few life-changing gifts.
In branches across Canada last week ATMs did not just spit out cash, they also began speaking to customers, thanking them for banking with TD and dispensing personalized gifts.
TD wanted to say thank you to customers in a way that felt unique and distinctive, and that actually gave back to customers. Historically, that’s been done in branches, but the way customers interact and transact with banks has changed. TD wanted to include all those touch points – online, mobile and phone banking – in one thank you, at one time.
TD also had a special thank you in-store for some customers. The company set up four “Automated Thanking Machines” (ATMs) at branches…
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