Creating Content That Connects To Your Brand

@Tullys_Shop Tweeted: The morning begins whether you like it or not. Might as well make it a healthy start.

@Tullys_Shop Tweeted: The morning begins whether you like it or not. Might as well make it a healthy start.

 

As my good friend Alex Jones (liberatedway.com) told me  “I could put content on all day about news stories, then all I become is a news story twitter account. The content has to be in some manner connected to the brand and its products.” When it comes to creating content, I agree with what Alex said 100%. In order to create something authentic & memorable, it should connect to your brand. Use @Tullys_Shops for example, Tullys, is a handcrafted independent coffee company in Seattle. They used the everyday morning & created content that’s connected to their shop. It’s simple, clear, & remarkable! Any everyday person can relate to this, which is why I believe Tully’s will be THE biggest coffee shop in town. Nice job Tully’s! :-)

 

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