I love how @always empowers girls & focused more towards creating an emotional experience with their audience! :D
Originally posted on Emily's Insight:
I don’t always watch the advertisements before YouTube videos, but when I do, it’s the Always, #LikeAGirl campaign.
So I was looking up Miranda Lambert’s music video for ‘Somethin’ Bad,” and the advertisement before the video caught my attention. I am usually the ‘skip this in 5 seconds’ person, but not this time.
Always is up to great things (I believe) with their #LikeAGirl campaign, where American documentary maker, Lauren Greenfield, talks to older and younger girls and boys about what it means to do something like a girl.
The campaign starts with Greenfield asking older girls and boys to show her what it means to run like a girl. Both genders are shown flapping their arms and acting foolish. They are then asked to fight like a girl. Again both genders are showing their best cat fight moves and sissy punches for the camera. So one can guess what…
View original 399 more words