From images, fonts, font color, every word, title, & move you make matters in todays’ world! Of course everyone knows this, but who actually implements it? Since people have a choice, one little flaw can ruin an entire reputation. Just think about Blockbuster, Pan Am , or even AMOCO. Where did they go? They all were worth well over 9 digits & they had great products. How did they disappear? Could they not keep up with what the world was coming to? I’d say so! When you want to make a powerful impact as a brand I believe that you MUST keep up with EVERYTHING that’s going on INSIDE & OUTSIDE of your brand in order to stay relevant to your audience. The reason Redbox & Netflix DESTROYED Blockbuster was because they saw where the generation was headed & TOOK ADVANTAGE! If you want t stay relevant I believe that brands should pay more attention to strategically planning their EVERY move & keeping up with your audience. What do you think?
In todays’ world, in order to stay relevant, I must continue to show my audience how important they are to our brand. Meaning that they know that they can count on my brand to give them the support that they need at ANY time! For example: I love how @enterprise has created a separate twitter account (that they interact with daily) to solve any of the problems that one of their members’ may be having! Not only is this remarkable, but by @enterprise creating those unique experiences & LISTENING to their audience has helped them become the multi-billion dollar company that it is today! :D
“People have a choice. And how well you listen to them determines whether or not they decide to interact with your brand.”
I love how @always empowers girls & focused more towards creating an emotional experience with their audience! :D
Originally posted on Emily's Insight:
I don’t always watch the advertisements before YouTube videos, but when I do, it’s the Always, #LikeAGirl campaign.
So I was looking up Miranda Lambert’s music video for ‘Somethin’ Bad,” and the advertisement before the video caught my attention. I am usually the ‘skip this in 5 seconds’ person, but not this time.
Always is up to great things (I believe) with their #LikeAGirl campaign, where American documentary maker, Lauren Greenfield, talks to older and younger girls and boys about what it means to do something like a girl.
The campaign starts with Greenfield asking older girls and boys to show her what it means to run like a girl. Both genders are shown flapping their arms and acting foolish. They are then asked to fight like a girl. Again both genders are showing their best cat fight moves and sissy punches for the camera. So one can guess what…
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People don’t want to be apart of a brand that only talks about themselves! They want to be apart of something that adds value to their life & shows them how important they are. Humans have a CHOICE on whether or not they want to deal with your brand! So, if you don’t connect, they won’t care. In order to connect I feel that brands should do more LISTNEING & paying close attention to their audience. That way when it comes time to connect, create, & implement strategies, you can be confident in your EVERY move. People want to be uplifted, feel important, and most of all be apart of something!
For example: Nike doesn’t just put up pictures of models in their clothing & post them online. They tell unique stories targeted specifically to athletes, that all athletes can relate to! But most importantly, they make sure that their audience is involved! In every commercial, campaign, advertisement, & sponsorship you see athletes. I believe that it just all about connecting by sharing those unique experiences with those who share the same worldview. Everything is changing, people are smarter, the world is moving faster than ever, so in order to make sure that I keep up, I MUST connect with my audience as much as I can!
Just think about it, Instagram grew from 0 to 100 million users in just 2 YEARS! Twitter went from 0-500 million in six, & I can go on & on! If we as marketers & business owners took advantage of these social networks to the best of our ability, our business could do just as well. It’s all about finding ONE social network that your audience interacts most with, get to know it as well as you possibly can, & LISTEN! Figuring out what my audience wants plays a HUGE part on my role as a marketer. Why? Because if I don’t know what they, I don’t know how to create my message in a way that’ll grasp their attention! Why not, LISTEN to them, figure out what they want, & take the time to engage with each of them individually. I honestly believe that the more you put into building healthy relationships with your audience, the more they’ll interact with your brand (& tell their friends)! What about you guys, what do you think? (Feel free to comment &/or subscribe)
I’m just now realizing why I wasn’t gaining any followers on Google+ or Twitter! Why? Because I wasn’t interacting with anyone & all I did was attach the links to my website & content that people could know where to go. I don’t know how I was so naïve to believe that it would help build a following, but because of one of our greatest marketers of this new era (Gary Vaynerchuk), I’ve learned how to build a SOLID following on ANY social media channel!
People don’t care about you, unless you show them how you can benefit their life. For example, in order for me to build a following on my Twitter & Google+, I MUST interact with people who need help in he area I’m an expert in! In other words, I MUST FIND THE RIGHT PEOPLE TO INTERACT 1-ON-1 WITH! Instead of spamming my timeline with links to my blog, why not communicate with them, LISTEN, figure out what their problem is, & create a unique experience that’ll eventually lead them to my site. That goes back to treating my audience as human beings & NOT just consumers!
Gary Vaynerchuk couldn’t have said it any better! It’s 2014 & if we are still stuck on trying to figure out how to understand something that happened 5 yrs ago, then we’re gonna get left behind! I believe that marketing is storytelling and we must be able to communicate our story to our audience that will keep us relevant! Meaning, as a brand, we MUST stay ahead of our competitors! In order to stay relevant in this NOISY marketing world, we cannot sleep on what’s coming next, but we must also capitalize on what’s happening NOW! Is there a new app or channel that will allow you to connect with your audience on another level? In order to stay ahead, I believe that we must ACT early on & FASTER than anyone else can! If you see that your target audience is interacting on a certain platform that can benefit your brand, WHY NOT ACT ON IT?
Brands and their audience must have a healthy relationship. In order to do so, a brand must listen in order to give their audience what they want. The more you listen to them, the more you learn about them. The more you study, pay attention, & listen to your audience is what I believe the key is to getting their attention. What do they talk about? Where do they interact on a daily basis? What channels do they use? How often are they using these channels & at what times? Once you’re able to address these questions, creating a strategic plan will become more powerful & clear. The more you know about someone, the easier it is to figure out how to get their attention. By doing so, you’ll be giving them what they want, which will enable you to receive whatever it is you may want in return! :)
Your opportunity lies in finding a neglected worldview, framing your story in a way that your audience will focus on it & go from there. Just think about how the biggest brand became so large. Nike for example: They make clothing for ATHLETES, but because of how they tell communicate each story, people all over the world wants to be apart of it. Nike doesn’t target your normal everyday people, they target ATHLETES, but create stories with morals that everyday people could relate to. DON’T target the world, focus intensely on a small audience that shares the same “worldview” as you. You have to have values & create story morals that will convince your target audience on why they should believe in you (& not your competitors). Study your audience & focus intensely on creating those stories that will get them to become emotionally attached to your brand.
Engage—Give your audience the gift of you. Engage with them. Listen to what they are telling you. Be part of the conversation about your brand. Be a presence in your audiences’ lives. @NikeSupport is a prime example of customer service done well. They constantly respond to followers on Twitter, whether it’s about their apparel, Fuel Band or other products. Every few minutes, you can watch them respond to someone new.
Equip—Give them reasons to talk. It can be amazing products, great service, insider knowledge, social elevation, incredible stories, unbelievable facts or even funny disclosures. It’s on you. It really depends on you understanding your consumers and what they like about you and providing whatever it is they need from you. Apple revolutionizes technological devices and delivers amazing products to its consumers, allowing them to naturally raze about the newest iPhone. Another area to excel in and that’s on the rise is social customer service.
Empower—Give consumers different ways to talk and share. Let them know that they are important to you and that sharing their opinions is important to you. Help them find ways to share within their circles and find ways to help move their conversations around. Lay’s is an excellent example to highlight how they empowered their fans to “Do Us a Flavor,” and allow consumers to create a new flavor of potato chips to hit store shelves. Over 3.8 million submissions were sent in 2013 making it one of the biggest marketing campaigns for PepsiCo owned Frito-Lay.