Instead of using an ordinary vending machine, Coke decided to go above & beyond by creating an emotional experience within! Their dancing vending machine in South Korea had people dancing for a chance to win a free Coke. The better the person danced, the more Coca Cola they won! The machine was also participated by one of the biggest Korean boy bands and if the person danced better they got more products!
I bet that most of those students will tell at least 5 other people and that this will be an experience that they will NEVER forget! But most importantly they won’t forget WHO gave them the experience. I love what Coca Cola did with the dancing machine & how they used guerrilla marketing to get their attention. Now students in South Korea will always think about the dancing machine whenever they see a Coke product.
“It’s all about how you make a person feel & depending on how they feel about the experience is what will come to mind whenever they interact with your brand.”
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