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Make Your Audience Dance!

 

 Instead of using an ordinary vending machine, Coke decided to go above & beyond by creating an emotional experience within! Their dancing vending machine in South Korea had people dancing for a chance to win a free Coke. The better the person danced, the more Coca Cola they won! The machine was also participated by one of the biggest Korean boy bands and if the person danced better they got more products!

I bet that most of those students will tell at least 5 other people and that this will be an experience that they will NEVER forget! But most importantly they won’t forget WHO gave them the experience. I love what Coca Cola did with the dancing machine & how they used guerrilla marketing to get their attention. Now students in South Korea will always think about the dancing machine whenever they see a Coke product.

“It’s all about how you make a person feel & depending on how they feel about the experience is what will come to mind whenever they interact with your brand.”

[Feel free to let me know what you guys think, comment, share, email, or subscribe!]

Create a Simple, But Remarkable Experience.

Now, what’s more remarkable than seeing your name on a Coke bottle? In order for Coca Cola to reconnect with their audience in Australia they decided to get personal! Coke took their audience & brought them closer to their brand! They did everything from Coke bottles, t-shirts, vending machines, billboards, and even those crazy 18-wheelers that we see on the highway. With just this campaign alone Coca Cola received a 3% increase in sales, 870% increase in Facebook traffic, 12,000,000 social interactions, & 76,000 Coke cans shared in less than 3 months!

But, how can I do the same with my brand?

Depending on your targeted audience, all Coca Cola did in order to bring their audience closer to their brand was give them control over what they wanted to see on each Coke can! Not only does this give your audience control (which they love), but this gives them a chance to share their name & creativity with people all across their country! We humans love certain brands and love them even more when we can add our creativity to them! Coca Cola found a simply, but remarkable way to connect with their audience & more brands should think of certain small ways to create a unique experience with their audience. Ask yourself:  what is a simple way to bring my audience closer to my brand?

“People will forget what you did, but they will never forget how you made them feel.”

 

How Your Idea Can Be Useless

Idea-execution-

Ideas are IMPORTANT, but what’s most important is the EXECUTION! People care more about how hard you work to getting your message out there. What are you willing to do? How much time are you willing to put into your brand? How many people are you willing to share emotions with? How many people are you willing to make feel special & express to them how important they are to your brand? I believe that the more energy you put into spreading the word about your brand, the more you get out of it. It sounds simple, but I can guarantee that most people don’t do it! It’s all about focusing intensely on accomplishing specific goals & not stopping until those goals are accomplished.

Let’s use my blog for example: I’ve set a goal to get at least 1,000 views for the month of August & at least 200 new followers! In order for me to accomplish both, I must get at least 36 views per day and 7 new followers per day! I’ve set specific goals to tweet at least 100 tweets per day, 30 guest blog comments, & 50 Google+ comments. I know that it may sound ridiculous, but I’m determined to prove to myself that I can BLOW AWAY this goal of 1,000 views in one month & 200 new followers!

If you truly believe in something, then putting in the effort shouldn’t be as complicated as people make it seem. I know for a fact that my blog is going to BLOW soon! It’s just a matter of EXECUTION & TIME for people to notice!

(Please let me know what you guys think! :) Feel free to comment, subscribe, like or email)

3 Tips On Cutting Through The Noise

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  1. FIND THE SMARTEST PEOPLE YOU CAN! Try finding those who truly care for their craft & have a full understanding of how things work. Experience won’t matter as much if the person is intelligent & willing to adapt. If you don’t have enough $$ to hire them, then find an intern just as great who’d be willing to work just to learn, & try rewarding them with other things (letters of recommendation, awards, food, etc.)
  2. FOCUS INTENSELY ON YOUR TARGET AUDIENCE (niche)! What is it that you have to offer to your target audience that no other competitor does? I don’t mean the facts or features! I mean honoring certain morals & values! How will you show your consumers that you truly care for them? Try creating each story & strategy around your audience based on your values.
  3. WORKING SMARTER ( & HARDER)! If you’re just starting out, it may take a while to get your story heard. But, if you take each step strategically, study, & really get to know your audience & show them how important they are to you, your stories will spread . . . FAST!  

The Brands That Connect WIN!

Nike

People don’t want to be apart of a brand that only talks about themselves! They want to be apart of something that adds value to their life & shows them how important they are. Humans have a CHOICE on whether or not they want to deal with your brand! So, if you don’t connect, they won’t care. In order to connect I feel that brands should do more LISTNEING & paying close attention to their audience. That way when it comes time to connect, create, & implement strategies, you can be confident in your EVERY move. People want to be uplifted, feel important, and most of all be apart of something!

For example: Nike doesn’t just put up pictures of models in their clothing & post them online. They tell unique stories targeted specifically to athletes, that all athletes can relate to! But most importantly, they make sure that their audience is involved! In every commercial, campaign, advertisement, & sponsorship you see athletes. I believe that it just all about connecting by sharing those unique experiences with those who share the same worldview. Everything is changing, people are smarter, the world is moving faster than ever, so in order to make sure that I keep up, I MUST connect with my audience as much as I can!

Social Media is NOT Distribution!

gary vI’m just now realizing why I wasn’t gaining any followers on Google+ or Twitter! Why? Because I wasn’t interacting with anyone & all I did was attach the links to my website & content that people could know where to go. I don’t know how I was so naïve to believe that it would help build a following, but because of one of our greatest marketers of this new era (Gary Vaynerchuk), I’ve learned how to build a SOLID following on ANY social media channel!

People don’t care about you, unless you show them how you can benefit their life. For example, in order for me to build a following on my Twitter & Google+, I MUST interact with people who need help in he area I’m an expert in! In other words, I MUST FIND THE RIGHT PEOPLE TO INTERACT 1-ON-1 WITH! Instead of spamming my timeline with links to my blog, why not communicate with them, LISTEN, figure out what their problem is, & create a unique experience that’ll eventually lead them to my site. That goes back to treating my audience as human beings & NOT just consumers!

Marketing in The Year That We Actually Live in!

Gary Vaynerchuk couldn’t have said it any better! It’s 2014 & if we are still stuck on trying to figure out how to understand something that happened 5 yrs ago, then we’re gonna get left behind! I believe that marketing is storytelling and we must be able to communicate our story to our audience that will keep us relevant! Meaning, as a brand, we MUST stay ahead of our competitors! In order to stay relevant in this NOISY marketing world, we cannot sleep on what’s coming next, but we must also capitalize on what’s happening NOW! Is there a new app or channel that will allow you to connect with your audience on another level? In order to stay ahead, I believe that we must ACT early on & FASTER than anyone else can! If you see that your target audience is interacting on a certain platform that can benefit your brand, WHY NOT ACT ON IT?

Talk Less, Listen More

Listen

Brands and their audience must have a healthy relationship. In order to do so, a brand must listen in order to give their audience what they want.  The more you listen to them, the more you learn about them. The more you study, pay attention, & listen to your audience is what I believe the key is to getting their attention. What do they talk about? Where do they interact on a daily basis? What channels do they use? How often are they using these channels & at what times? Once you’re able to address these questions, creating a strategic plan will become more powerful & clear. The more you know about someone, the easier it is to figure out how to get their attention. By doing so, you’ll be giving them what they want, which will enable you to receive whatever it is you may want in return! :)

The Power Of Thinking Small

Focus intensely on your target audienceYour opportunity lies in finding a neglected worldview, framing your story in a way that your audience will focus on it & go from there. Just think about how the biggest brand became so large. Nike for example: They make clothing for ATHLETES, but because of how they tell communicate each story, people all over the world wants to be apart of it. Nike doesn’t target your normal everyday people, they target ATHLETES, but create stories with morals that everyday people could relate to. DON’T target the world, focus intensely on a small audience that shares the same “worldview” as you. You have to have values & create story morals that will convince your target audience on why they should believe in you (& not your competitors). Study your audience & focus intensely on creating those stories that will get them to become emotionally attached to your brand.

Figuring Out Your Brands’ WHY?

WHY

I believe that if I don’t know WHY my brand exists, it’s going to be unclear when it comes to building it. Knowing why will be the heart of everything & also with determine how I make important decisions we face. Answering that simple question will be something that I can always go back to.

Let’s use Steve Jobs for example:

In 1998, one year after Jobs had returned to Apple, he reminded everyone (including the company) why they were there in the first place. In order for Apple to have gotten back on track & reach the next level, Steve knew that they’d have to go back to WHY Apple was created I the first place. Once he opened his eyes to WHY, everything, from that point on was remarkable! :)

*The WHY to your brand should go deeper than money can buy. I believe that the “WHY” should consist a set of values that steer your brand (especially when making important decisions).