@PressCoffee tweeted: Baby feet and cappuccinos Happy Saturday!!!
I don’t try to be EVERTHING to EVERYONE! I can’t! Well, maybe I can try, but I will never get a chance to accomplish anything. The world is too noisy to even attempt to be all in one. Why not choose one specific area to specialize in & focus intensely on that area? Being simple is clear & easy for people to understand. @PressCoffee (presscoffeeaz.com ) is a locally owned & roasted coffee shop in Scottsdale & Phoenix, Arizona. They’ve won numerous awards & the tweet above obviously tells you one of the reasons why. @PressCoffee decides to focus intensely on their everyday coffee drinker & create an experience that all of them can relate to! I love it & hope that they continue to deliver these remarkable experiences! :)
Just think of J.K Rowling, THE greatest best-selling author of all time (over 400 million copies sold), didn’t get there by focusing most of her energy into more than one main character. She started with Harry, his life, and focused 90% of her energy on things that would go on in his life. Yes, there were other characters, but none of them wouldn’t have came about if Harry’s life wasn’t the way it had been. I believe that when I focus all of my energy into giving ONE, other opportunities will form. But, not losing sight of the ONE that got me here is what will keep my brand going.
Another Example: Apple is one of the greatest electronic companies of all time! But, they didn’t get there just by focusing on their facts or features (even though they do it well). Apple became the greatest when they started to create an experience with the PC that no other brand did. Apple added color, emotion, and HUMANITY to the PC, which allowed them to appeal to a larger audience. Instead of focusing on the many facts & features, Apple chose to pick ONE within EVERY commercial or campaign they had, & added humanity to it, which made things simple.
Focusing intensely on ONE & allowing everything else to build around it is not only SIMPLICITY, but BEAUTY.