I don’t believe in elevator pitches! Most people don’t respond when I give them a pitch, why? Because I didn’t give them anything to respond to! In order to get people’s mind going I must ASK QUESTIONS! So, instead of giving them an elevator pitch or mission statement. Why not ask them a question in which I have an answer or solution to? This is why studying my targeted audience FIRST is important. When I study them, figure out where they interact and how. I can then present them with a question in which my already brand answers. I personally don’t have an elevator pitch for my blog, I ask ONE question to get my audience’s mind going, & give many different ways to approach it.
I believe that marketing success is showing up EVERYDAY, sharing a story that is remarkable, and touching the hearts of many humans. Do you matter? Would your audience miss you if you were gone? The better I know my audience, what appeals to them, & how the they interact is what I believe will put you me in the best position for success. If all of my focus goes towards making money, then I may be out of luck! Why? Because in order to make money, I must appeal, interact, & attract certain people. In order to interact with people the right way, I must study them, honor them, & come up with unique ways to bring them closer to my brand. Marketing success to me is measured by not only how many people buy my product, but how many hearts am I touching?
“In order to attract humans, I must approach my audience as one” -Cole
I don’t believe that the world of storytelling has changed! Even with social media, the latest technologies, and the noisy marketing environments. Everything still comes down to who delivers the greatest stories. I believe that today is much easier for any marketer to connect to an audience at any size. But, SIMPLCITY is one of the most important key factors when it comes to creating a story for ANY audience. SIMPLICITY is what makes things clear & compelling. @fireroastedcafe is a coffee roastery in London, Ontario. What got my attention is how simple their tweets were. They honor their audience with each of their tweets by mentioning them, tweeting them, & making them feel special EVERYDAY. Keeping your marketing simple is a how you attract the right audience & keep them engaged. I try to focus on ONE topic for each story & make sure that I stick to it. ONE is perfection, TWO is too much, & THREE is messy!
1. REALIZE THAT MARKETING IS STORYTELLING
I believe that most marketers believe that they can just buy ad space or tweet 1000 tweets about the facts and features of their product to gain sales. I’ve stated before, “facts tell & stories sell”. The story behind my brand must be authentic and one that will spread . . . .FAST! Storytelling is just another way of engaging my audience & I must do so with passion. Creating a story around my brand that has values & morals that my audience can relate to. A story that they will soon become emotionally attached to.
2. IT IS NOT ABOUT ME!
Even though I may see my brand as MINE. If I think deeply about it, it would come down to being my audience’s brand. Why? Because you get out of it, what you put into it. Meaning, if all you talk about is yourself, then you’ll be the only person involved. But, if I honor whomever it is that can benefit from my brand, THAT is what I believe gets the job done. Always keeping my audience in mind.
3. BE CONSISTENT!
“The ones that show up everyday, are the ones that win!” There’s magic in action. I believe that the ones who give the most & show up everyday to accomplish it are the ones that succeed. I’ve only been blogging for some weeks now (6 weeks) & I’ve already gotten audience of over 100 that engages regularly. Why? Because they know that they can expect simplicity, compelling, & educational content. Also, because I spend time EVERYDAY interacting with other blogs & bloggers. I love to keep my post short, simple, & straight to the point. No one wants to spend more than 2 minutes on one post & I make sure that I stick to it! Be consistent, don’t give up just yet, let’s try a little harder for just a little longer to see where we can go.
I know my brand better than anyone else does! So, therefore I should know where the people who’d be interested in my subject or topic are communicating. If not, STUDY and do some heavy research on your specific topic or subject. I’d suggest choosing ONE platform, focusing intensely on having a FULL understanding of the CONEXT of the platform, your competition, your audience, & how can you CONSISTENTLY create value for your audience. What are they talking about on the platform? How can you bring that closer to your brand? There’s no such thing as the “perfect” moment to add value. I feel that if you CARE about your audience, that creating value should be a PRIORITY and done so daily. You know more than anyone else about which platform would be best for your brand & REMEMBER to keep your audience FIRST!
Gary Vaynerchuk is one of my favorite marketers. Why? Because of his energy, he knows what’s going on, & you can tell that he wants nothing but to be the best! As I’ve stated before “The ones that show up everyday, are the ones that win!” I believe that no matter what kind of company or work you do, that there’s always someway and something to communicate to your audience. No matter if the value is big or small. Either can lead to a significant outcome. There’s no such thing as a “seasonal” company. Value can & should be given CONSISTENTLY to your audience. They should know that they can count on you for this, so that way they’re more than likely to share with friends, and you’ll end up standing out! Why? Because while you’re competition is waiting for a big moment or specific day to create value, you’re building value to make that moment even more VALUABLE! If I choose to be different, I believe that I should always make creating value a priority, especially when no one else is!
I believe that I can benefit from these 10 laws whenever I’m storytelling via social media (which is all the time). Let me know what you think ;)
Originally posted on Red Website Design Blog:
Are you using social media networks like Twitter and Facebook to market your business? Have you got a strategy in place or do you just wing it?
If you want to improve your results and ramp up your strategy with some structure and meaning follow the 10 laws detailed in the infographic below from Justin Iskandar.
No matter how great you feel your product is, or what the factor of it is. What matters is: How can I get my idea to spread? By spreading ideas, I don’t mean just in business. Maybe it’s your writing, artwork, blog, twitter, instagram, or any other interest. Ask yourself these three simple questions & let me know if they help ;)
1. Who am I try to reach?
Meaning, think of at least 15-20 people who you know could benefit from your idea for sure! If you don’t know anyone, LOOK for someone, but try to come up with a list of at least 15.
2. Where are they interacting?
Are they on twitter? Facebook? Instagram? Pintrest? Youtube? If so, how often are they on there? At what time is your audience most active?
3. What are they talking about?
Even though they may like your idea, they still might have other things that interest them. Figure out what it is that they already talk about that you can bring into your brand. For example:
If you have a celebrity gossip blog, you may want to appeal to a larger audience by creating stories on the biggest celebs & making sure that you share your stories with the right people (their fans).
Or maybe you’re an artist who wants to present your work to a mainstream audience. You may want to find out other interest that potential clients may have, so you know what to present to them.
*It’s ALL about putting myself on the best position in order to get the best results ! :D
All of the great brands that have maintained their value over time have relied on a clearly expressed brand strategy that can be shared by all who communicate in its behalf. This strategy MUST be GUARDED & is the most valuable tool.
Step 1. There are four major categories that you may want to be able to put each of your values in:
- Values Are Built Into Our Founding Story. What is it that you the energy or that feeling of knowing that your brand could be unique & have a positive impact on the lives of your audience (consumers)
- Values Expressed By Our Products or Services. What is it that your product or service says to the world (your consumers)?
- Values Held By Our LEADERSHIP. How are we going to empower or encourage your target audience that you are THE brand? (What will be your main focus)
- Values We Believe Will Most Deeply Resonate With Our Audience. Try reflecting core values that your audience can connect with emotionally. People buy based off of their emotions (how they feel about something)
Step 2. There are major brand defining values that you may want to live & communicate that most people can emotionally connect to:
Wholeness, Beauty, Truth, Happiness, Joy, Perfection, Uniqueness, Simplicity, Playfulness, & Justice.
*Try narrowing it down to 2-3 of these values that can be presented within each categories above. BUT, be sure to NEVER limit the expense of your authenticity.
As my good friend Alex Jones (liberatedway.com) told me “I could put content on all day about news stories, then all I become is a news story twitter account. The content has to be in some manner connected to the brand and its products.” When it comes to creating content, I agree with what Alex said 100%. In order to create something authentic & memorable, it should connect to your brand. Use @Tullys_Shops for example, Tullys, is a handcrafted independent coffee company in Seattle. They used the everyday morning & created content that’s connected to their shop. It’s simple, clear, & remarkable! Any everyday person can relate to this, which is why I believe Tully’s will be THE biggest coffee shop in town. Nice job Tully’s! :-)