Once again, my audience doesn’t want to hear more about the facts & cool features about my product. People want to know how your brand can help them the way that they want it! No one cares if you know everything there is to know about your specific industry. Humans want a brand that will have an impact on their lives like no other. Meaning, it’s more about the emotion that your brad delivers to your audience. They want to know that they can always count on you to give them that special feeling of importance. For example: Peet’s Coffee & Tea (@Peets_Tweets) spends majority of their time replying to audiences’ tweets & creating experiences that the everyday coffee & tea lover can relate to! Instead of focusing on the boring fact about tea & coffee, they honored their audience instead.
Startup brands should put more of their energy into spreading the message to as many people as they can, but also being sure that you appeal to the heart of each human being! :D
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