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Nobody Likes To Be Sold

notforsale

Your doesn’t want to be or feel sold, but everyone loves a good story. For example; look at the movie industry & how popular certain movies can get, versus others. I believe that it’s more about HOW you communicate that story or brand to your audience. Just think of how terrible music artist can go platinum! Seriously, most of this so called “music” is GARBAGE & shouldn’t get the time of day! But, they told their story in a unique way that got the attention of many other people. Because everybody loves a good story, if you want to “sell”  your product to your audience, or even your ideas to the world, you should recognize the power and importance of great storytelling!

In 2007, Barack Obama told a story so well & delivered a message that citizens all over the US could relate to, which played  a HUGE part on  him  getting elected in 2008. Citizens become emotionally attached & supported President Obama for 2 TERMS!

My point here is, whether your product or idea is bad, good, negative, or positive, the story behind it that you create & communicate to your audience is what will connect! Storytelling is the most powerful way to put ideas into the world today, but I also say that storytelling is the best tool to communicate ideas, persuade others, and get what you want.

(Please feel free to follow on twitter, subscribe, share, or comment! Thanks! :D )

How Your Idea Can Be Useless

Idea-execution-

Ideas are IMPORTANT, but what’s most important is the EXECUTION! People care more about how hard you work to getting your message out there. What are you willing to do? How much time are you willing to put into your brand? How many people are you willing to share emotions with? How many people are you willing to make feel special & express to them how important they are to your brand? I believe that the more energy you put into spreading the word about your brand, the more you get out of it. It sounds simple, but I can guarantee that most people don’t do it! It’s all about focusing intensely on accomplishing specific goals & not stopping until those goals are accomplished.

Let’s use my blog for example: I’ve set a goal to get at least 1,000 views for the month of August & at least 200 new followers! In order for me to accomplish both, I must get at least 36 views per day and 7 new followers per day! I’ve set specific goals to tweet at least 100 tweets per day, 30 guest blog comments, & 50 Google+ comments. I know that it may sound ridiculous, but I’m determined to prove to myself that I can BLOW AWAY this goal of 1,000 views in one month & 200 new followers!

If you truly believe in something, then putting in the effort shouldn’t be as complicated as people make it seem. I know for a fact that my blog is going to BLOW soon! It’s just a matter of EXECUTION & TIME for people to notice!

(Please let me know what you guys think! :) Feel free to comment, subscribe, like or email)

3 Tips On Cutting Through The Noise

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  1. FIND THE SMARTEST PEOPLE YOU CAN! Try finding those who truly care for their craft & have a full understanding of how things work. Experience won’t matter as much if the person is intelligent & willing to adapt. If you don’t have enough $$ to hire them, then find an intern just as great who’d be willing to work just to learn, & try rewarding them with other things (letters of recommendation, awards, food, etc.)
  2. FOCUS INTENSELY ON YOUR TARGET AUDIENCE (niche)! What is it that you have to offer to your target audience that no other competitor does? I don’t mean the facts or features! I mean honoring certain morals & values! How will you show your consumers that you truly care for them? Try creating each story & strategy around your audience based on your values.
  3. WORKING SMARTER ( & HARDER)! If you’re just starting out, it may take a while to get your story heard. But, if you take each step strategically, study, & really get to know your audience & show them how important they are to you, your stories will spread . . . FAST!  

Appeal To The Heart, Not The Mind

@Peets_Tweets tweeted: The first step to a perfect day. (credit: @thedressedchest) #Peets #Coffee

@Peets_Tweets tweeted: The first step to a perfect day. (credit: @thedressedchest) #Peets #Coffee

Once again, my audience doesn’t want to hear more about the facts & cool features about my product. People want to know how your brand can help them the way that they want it! No one cares if you know everything there is to know about your specific industry. Humans want a brand that will have an impact on their lives like no other. Meaning, it’s more about the emotion that your brad delivers to your audience. They want to know that they can always count on you to give them that special feeling of importance. For example: Peet’s Coffee & Tea (@Peets_Tweets) spends majority of their time replying to audiences’ tweets & creating experiences that the everyday coffee & tea lover can relate to! Instead of focusing on the boring fact about tea & coffee, they honored their audience instead.

Startup brands should put more of their energy into spreading the message to as many people as they can, but also being sure that you appeal to the heart of each human being! :D

What about you guys? (Please feel free to subscribe to my blog, follow via twitter, comment, email or share to someone else. I’d truly appreciate it! ) Thanks for reading!

EVERYTHING MATTERS!

everything matters

From images, fonts, font color, every word, title, & move you make matters in todays’ world! Of course everyone knows this, but who actually implements it? Since people have a choice, one little flaw can ruin an entire reputation. Just think about Blockbuster, Pan Am , or even AMOCO. Where did they go? They all were worth well over 9 digits & they had great products. How did they disappear? Could they not keep up with what the world was coming to? I’d say so! When you want to make a powerful impact as a brand I believe that you MUST keep up with EVERYTHING that’s going on INSIDE & OUTSIDE of your brand in order to stay relevant to your audience. The reason Redbox & Netflix DESTROYED Blockbuster was because they saw where the generation was headed & TOOK ADVANTAGE! If you want t stay relevant I believe that brands should pay more attention to strategically planning their EVERY move & keeping up with your audience. What do you think?

Showing Your Audience How Important They Are To Your Brand

enterprise

In todays’ world, in order to stay relevant, I must continue to show my audience how important they are to our brand. Meaning that they know that they can count on my brand to give them the support that they need at ANY time! For example: I love how @enterprise has created a separate twitter account (that they interact with daily) to solve any of the problems that one of their members’ may be having! Not only is this remarkable, but by @enterprise creating those unique experiences & LISTENING to their audience has helped them become the multi-billion dollar company that it is today! :D

“People have a choice. And how well you listen to them determines whether or not they decide to interact with your brand.”

-Cole

The Brands That Connect WIN!

Nike

People don’t want to be apart of a brand that only talks about themselves! They want to be apart of something that adds value to their life & shows them how important they are. Humans have a CHOICE on whether or not they want to deal with your brand! So, if you don’t connect, they won’t care. In order to connect I feel that brands should do more LISTNEING & paying close attention to their audience. That way when it comes time to connect, create, & implement strategies, you can be confident in your EVERY move. People want to be uplifted, feel important, and most of all be apart of something!

For example: Nike doesn’t just put up pictures of models in their clothing & post them online. They tell unique stories targeted specifically to athletes, that all athletes can relate to! But most importantly, they make sure that their audience is involved! In every commercial, campaign, advertisement, & sponsorship you see athletes. I believe that it just all about connecting by sharing those unique experiences with those who share the same worldview. Everything is changing, people are smarter, the world is moving faster than ever, so in order to make sure that I keep up, I MUST connect with my audience as much as I can!

Social Media is THE way to one-on-one Engagement

what about your audience?

Just think about it, Instagram grew from 0 to 100 million users in just 2 YEARS! Twitter went from 0-500 million in six, & I can go on & on! If we as marketers & business owners took advantage of these social networks to the best of our ability, our business could do just as well. It’s all about finding ONE social network that your audience interacts most with, get to know it as well as you possibly can, & LISTEN! Figuring out what my audience wants plays a HUGE part on my role as a marketer. Why? Because if I don’t know what they, I don’t know how to create my message in a way that’ll grasp their attention! Why not, LISTEN to them, figure out what they want, & take the time to engage with each of them individually. I honestly believe that the more you put into building healthy relationships with your audience, the more they’ll interact with your brand (& tell their friends)! What about you guys, what do you think? (Feel free to comment &/or subscribe)

Marketing in The Year That We Actually Live in!

Gary Vaynerchuk couldn’t have said it any better! It’s 2014 & if we are still stuck on trying to figure out how to understand something that happened 5 yrs ago, then we’re gonna get left behind! I believe that marketing is storytelling and we must be able to communicate our story to our audience that will keep us relevant! Meaning, as a brand, we MUST stay ahead of our competitors! In order to stay relevant in this NOISY marketing world, we cannot sleep on what’s coming next, but we must also capitalize on what’s happening NOW! Is there a new app or channel that will allow you to connect with your audience on another level? In order to stay ahead, I believe that we must ACT early on & FASTER than anyone else can! If you see that your target audience is interacting on a certain platform that can benefit your brand, WHY NOT ACT ON IT?

The Power Of Thinking Small

Focus intensely on your target audienceYour opportunity lies in finding a neglected worldview, framing your story in a way that your audience will focus on it & go from there. Just think about how the biggest brand became so large. Nike for example: They make clothing for ATHLETES, but because of how they tell communicate each story, people all over the world wants to be apart of it. Nike doesn’t target your normal everyday people, they target ATHLETES, but create stories with morals that everyday people could relate to. DON’T target the world, focus intensely on a small audience that shares the same “worldview” as you. You have to have values & create story morals that will convince your target audience on why they should believe in you (& not your competitors). Study your audience & focus intensely on creating those stories that will get them to become emotionally attached to your brand.