Your doesn’t want to be or feel sold, but everyone loves a good story. For example; look at the movie industry & how popular certain movies can get, versus others. I believe that it’s more about HOW you communicate that story or brand to your audience. Just think of how terrible music artist can go platinum! Seriously, most of this so called “music” is GARBAGE & shouldn’t get the time of day! But, they told their story in a unique way that got the attention of many other people. Because everybody loves a good story, if you want to “sell” your product to your audience, or even your ideas to the world, you should recognize the power and importance of great storytelling!
In 2007, Barack Obama told a story so well & delivered a message that citizens all over the US could relate to, which played a HUGE part on him getting elected in 2008. Citizens become emotionally attached & supported President Obama for 2 TERMS!
My point here is, whether your product or idea is bad, good, negative, or positive, the story behind it that you create & communicate to your audience is what will connect! Storytelling is the most powerful way to put ideas into the world today, but I also say that storytelling is the best tool to communicate ideas, persuade others, and get what you want.
(Please feel free to follow on twitter, subscribe, share, or comment! Thanks! :D )